Purple Dog Sober has been part of the sober space since January 2022. Since that time, I have helped dozens of women find a way to redefine their relationship with alcohol. One thing I’ve learned over the years from working with these women, and also from my own sobriety, is that we’ve been sold a watered-down version of sobriety.
The one that tells you it’s just about not drinking. That if you can white-knuckle your way through enough Friday nights without the wine, you’ll be “better.” Fixed. Done.
But here’s the truth:
Sobriety isn’t just about removing alcohol.
It’s about returning to your body.
It’s about remembering who you were before you started numbing.
It’s about reclaiming the parts of you that were never broken, only buried.
When you stop drinking, you don’t just quit a habit, you begin a process. A full-body, full-life awakening.
That’s why I wrote the Purple Dog Sober Manifesto.
Not as a rulebook.
Not as a checklist.
But as a reclamation. A new way of seeing sobriety, through the lens of creativity, emotional healing, embodiment, and radical self-trust.
Because real sobriety isn’t just dry.
It’s alive. Messy. Brave. Wild. Feminine. Whole.
And if you’ve ever felt like the version of sobriety you’ve been handed doesn’t fit, then this is for you.
What We Believe at Purple Dog Sober
1. Sobriety = Radical Self-Acceptance
Sobriety isn’t just about putting down the bottle, it’s about picking up your truth. Too many get stuck at the surface, swapping alcohol for AF cocktails without ever asking why they drank in the first place. True sobriety requires emotional sobriety: learning who you are, what you stand for, and where you're going.
2. You Don’t Have to Be Sober—You Get to Be Sober
In a world obsessed with alcohol, choosing sobriety is a radical act of self-respect. We work with women ready to reclaim their lives, not because they have to, but because they’re done settling for less.
3. Life Is Too Short to Waste on Boxed Wine and “Someday”
Whether it’s a couch or a trendy bar, drinking steals your time. Real living means sunrises on your skin, dirt under your feet, and finally chasing those dreams you've been putting off. Sobriety clears the path to actually do the things you say you want to do.
4. Examining Alcohol = Reclaiming Your Wild
Your drinking may have helped you hide, but sobriety brings you home. Not to the fake “wild” of party nights and liquid courage, but to the real wild inside: bold, present, and alive. That part of you that sees life as a wide-open adventure, and says “hell yes” to participating.
5. Sobriety Transforms You Into the Best Version of Yourself
On the outside, it might all look “fine”, you have the house, the husband, the kids. But inside, something's off. That’s why you maybe be stuck in an endless loop of rose all day. Without alcohol numbing all your emotions, even the good ones, you finally have space to understand what you truly want, and who you really are.
6. Creativity Is a Tool for Sobriety
Being alive is a creative act. You’re already using your creativity every day, even if you don’t recognize it. We’ll show you how to tap into it intentionally, using creativity as a powerful tool to support your healing and help you build a life that lights you up.
7. Your Sobriety Has to Fit Your Life
There’s no one-size-fits-all approach. This journey has to work for you, in your body, your home, your relationships, and your lifestyle. Sobriety should support your life, not restrict it.
8. How You Do One Thing Is How You Do Everything
If you’re constantly making and breaking drinking rules, that pattern of self-betrayal is likely showing up in other areas of your life, too. We’re here to help you rewrite those patterns, rebuild trust with yourself, and step into integrity.
9. Sobriety Is a Feminist Act
Choosing sobriety in a culture that tells women to numb, shrink, and silence themselves is revolutionary. It’s a bold, feminist decision to wake up, take up space, and live fully.
10. Healing Must Be Holistic
Sobriety is not just about removing alcohol—it’s about healing your whole self. That means addressing movement, sleep, creativity, mindset, nourishment, connection, and more. Everything is connected. And everything matters.
So, now what?
If something stirred in you while reading this, excellent. That’s the point.
This is your reminder that you're not alone, and you're not wrong for wanting more from your sobriety.
🟣 Hit reply and tell me where you are in your journey
Because this isn’t a one-time conversation.
This is the start of something deeper.